mint 400

Polaris Industries Joins The 2013 General Tire Mint 400 as Presenting Sponsor

murf Uncategorized Las Vegas, mad media, mint 400, off road racing, polaris industries, sponsor

Minneapolis, Minn. (February 25, 2013) –Polaris Industries Inc (NYSE: PII) has joined General Tire and a host of dedicated sponsors in support of “The Great American Off-Road Race” – The 2013 General Tire Mint 400 Presented by Polaris. Polaris is a global sales leader in off-road vehicles, and its RZR® line is the leader in innovation in sport UTV design worldwide. Based in Medina, Minnesota, Polaris has been manufacturing vehicles for nearly 60 years and is the preferred UTV platform for desert off-road racing. There are more RZRs entered in The Mint 400 than any other manufacturer, and Polaris provides factory support for Jagged X Racing and Coastal Racing.
“We are thrilled to have Polaris as the presenting sponsor for the 2013 Mint 400,” said Mint 400 CEO Matt Martelli. “The UTV Class has exploded in growth over the past few years because they are affordable to campaign and virtually race-ready from the showroom floor. You can literally go buy a Polaris RZR from a dealer – and with a few modifications be out racing the next weekend! It’s really exciting to watch people get into these vehicles and then become die-hard off-road race fans!”
“Polaris is honored to be the presenting sponsor of a race as legendary as The Mint 400,” said Craig Scanlon, general manager, Recreational Off-Road Vehicles for Polaris. “The Mint has a rich history that puts off-road racing right in the heart of Las Vegas. From racers and celebrities tackling the brutal Nevada desert to the festivities surrounding the race, such as a pre-race display on Fremont St., The Mint is a celebration of off-road racing and Polaris is excited to be part of it.”

To help capitalize on the newly-formed partnership with Polaris, The Mint 400 has named UTVUnderground.com as the official Mint 400 UTV Class media outlet. They will provide daily updates of the Mint 400 UTV festivities and racing, including expansive coverage of all Polaris racing teams. Photo galleries and articles, as well as post-race video clips will be shared with UTV enthusiasts across The Mint 400 and UTV Underground social media networks.

The 2013 General Tire Mint 400 presented by Polaris, begins Wednesday March 20th, and will continue through Sunday, March 24. The most hardened off-road racers in the world, as well as more than 20,000 off-road racing enthusiasts and fans will descend upon Las Vegas to race, spectate and party during the four days of events surrounding The Mint 400. The Mint 400 hosts racers from every continent, competing in 22 different classes of race vehicles across 400 miles of brutal Nevada desert, for the chance to earn the coveted Mint 400 Class Championship, and host of cash and prizes. The Mint 400 festivities and race spectating are completely free and open to the public.

About The General Tire Mint 400
Known as “The Great American Off-Road Race,” The Mint 400 is an epic battle between some of the top off-road racers in the world in over twenty-two different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and Contingency or Vehicle Tech inspection.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

Method race wheels time trials

murf Uncategorized 5k, General Tire, method race wheels, mint 400, off road racing, qualifier

Method Race Wheels has put up $5,000 in cold hard cash to the fastest overall qualifier at the 2013 General Tire Mint 400 presented by Polaris. The best off-road racers in the world will come and battle it out for a top start position in the Great American Off-Road Race. The Method Race Wheels Time Trials will take place on Thursday, March 21st at an undisclosed location just outside of Las Vegas. The results will be announced on 6th and Fremont at 8:45PM. In addition to $5,000 cash, the top qualifier will also receive the Method Race Wheels Fastest Qualifier Trophy and $1,000 from Team Ford.

About the General Tire Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

The Golden Nugget Las Vegas Named Official Host Hotel for 2013 General Tire Mint 400

murf Uncategorized General Tire, golden nugget, Las Vegas, mint 400, Monster Energy, off road racing, trucks

LAS VEGAS – For the fifth consecutive year, the world-renowned General Tire Mint 400 has selected the Golden Nugget Las Vegas as the “Official Host Hotel” for Best in the Desert’s General Tire Mint 400. The top off-road teams in the world will compete in over twenty different classes of race vehicles at this years Mint 400, which will take place the week of March 20th and continue until March 25th, 2013 in Las Vegas, Nevada.

Started in 1967, The Mint is steeped in American lore as thousands of racers in addition to celebrities from around the world have attempted to tame the brutal Nevada desert. Contingency or tech inspection takes place each year on Fremont Street in front of the casinos in historic, downtown Las Vegas. Contingency gives the fans a chance to see the race vehicles up close and personal, as well as check out a variety of off-road related products including merchandise from their favorite teams.

“The Golden Nugget has become a home for off-roaders whenever there is a race in Las Vegas. The Mint 400 is historically connected to the Fremont area. The Golden Nugget has beautiful upscale rooms and fantastic dining. It has become a second home to me. I stay at the Golden Nugget every time I come to Las Vegas,” said Mint 400 CEO Matt Martelli.

We are excited to welcome back the General Tire Mint 400. We are looking forward to providing a great experience for all the drivers, teams and fans. Off-road racing was born in Las Vegas, particularly the Fremont area. We hope to continue partnership with the Mint 400 for years to come,” said Amy Chasey, Vice President of Marketing at Golden Nugget Hotel & Casino.

Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank, a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and the new H20 poolside lounge.

Since 2005, the Golden Nugget Las Vegas has made more than $180 million in upgrades, renovations and expansions under Landry’s Inc, introducing first-class accommodations, exquisite dining options and fun-filled entertainment venues. In late 2009, the Golden Nugget Las Vegas unveiled its newest addition, Rush Tower. This $150-million hotel tower added nearly 500 new guestrooms and suites to the property, brought Las Vegas it’s first Chart House Restaurant and introduced a beautiful new pool, the Hideout, as well as expanded the gaming.

The discount code for the Golden Nugget Hotel & Casino is “GSSMINT”

Rush Tower
Dates: Pricing:
Tuesday, March 19th – Thursday, March 21st $105.00
Friday, March 22nd – Saturday, March 23rd $165.00
Sunday, March 24th $85.00
About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli

The 2012 General Tire Mint 400 Premieres on SPEED TV!

murf Uncategorized dirt, General Tire, mad media, mint 400, off road racing, speed channel

The 2012 General Tire Mint 400 was an epic battle between some of the top off-road racers in the world, spanning twenty-five different classes of vehicles from fourteen different countries. The race was captured in stunning HD resolution by Mad Media, the largest, most experienced film production crew in off-road. The Mint 400 television show features breathtaking cinematography, filmed in some of the most remote and challenging spots on the racecourse, as well as from a TwinStar helicopter, outfit with a custom Cineflex camera system – designed for grabbing steady shots of the 1000+ horsepower trophy trucks as they rocket through the Nevada desert. The bumper-to-bumper race action of the one-hour show is mixed with all of the world famous Mint 400 festivities, shot in Las Vegas…making it the most watched off-road show on TV!
The first airing of the Mint 400 will be Saturday January 5th at 2pm Eastern/11am Pacific.
The second airing of the Mint 400 will be Thursday January 10th at 12pm Eastern/9am Pacific.
The third airing of the Mint 400 will be Saturday January 26th at 11pm Eastern/8pm Pacific.

SPEED TV will be re-airing the show multiple times throughout the year. A complete schedule will be announced and posted on The Mint 400 Facebook page and website: facebook.com/themint400 / www.themint400.com.
TV Provider Listings
DIRECTV TV Channel 607 (Standard Definition and High Definition)
Verizon TV Channel 083 (Standard Definition) and Channel 583 (High Definition)
AT&T U-Verse TV Channel 652 (Standard Definition) and Channel 1652 (High Definition)
Cox Communications TV Channel 073 (Standard Definition) and Channel 1073 (High Definition)
Comcast TV Channel 035 (Standard Definition) and Channel 731 (High Definition)

For PDF download click here.
To download photos click here.

About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

Media Contact:
Mad Media
Matt Martelli

2012 General Tire Mint 400

murf Uncategorized General Tire, Las Vegas, mad media, matt martelli, mint 400, off road racing

The 2012 General Tire Mint 400 was held March 21st – March 24th, in Las Vegas, Nevada. Over nine-hundred racers, spanning fourteen countries and three-hundred professional off-road race teams, competed in twenty classes of vehicles – and battled 400 miles of grueling Nevada desert! The highly coveted Mint 400 Championship went to Robby Gordon, who piloted his SPEED Energy, Class 1500 racecar to victory – with a margin of three minutes over the second place overall finisher and Class 1400 winner Rob MacCachren. Third place overall went to Adam Householder of Householder Motorsports.
The Mint 400 festivities were held on Fremont Street from Wednesday through Friday night, and included a “Pit Crew Challenge,” official Mint 400 party, the crowning of the new Miss Mint 400, Vanessa Golub-Ferrara, and the famous vehicle parade and tech inspection. Estimates on attendance top sixty-five thousand – including the over fifteen-thousand spectators that watched the race for free, near Jean, Nevada on Saturday, March 24th.
“The Mint 400 is now the biggest off-road race event on the planet!” said Mint 400 CEO Matt Martelli. “Between the largest group of world-class off-road racers ever assembled…all of their crews and families, and the wonderful support of our fans and spectators from all over the United States – we came close to seventy-thousand people throughout the week. It was a fantastic day of racing for teams and fans, and not a single person was injured. That’s amazing!”
*All infos and photos provided by Mad Media.

general tire mint 400

murf Uncategorized fuel tv, General Tire, Las Vegas, mad media, mint 400, off road racing

It is said that one of the most famous races in the world is limited to 33 entries. That of course is the Indy 500. Well, one of the most famous off-road desert races in the world also has a limited entry. That being The Mint 400, “The Great American Off-Road Race” which is limited to just over 300 entries. What these two legendary events share in common is the prestige of just having the opportunity to be included and compete against the best and fastest racers in the world.
The premier 800-plus horsepower Trick Truck field includes the likes of BJ Baldwin, Steve Sourapas, Rob MacCachren, Cameron Steele, Steve Olliges, John Swift, Adam Householder, Tim & Troy Herbst, Jason & Rich Voss, Kevin McGillivray, Chad Ragland, Marc Ewing, Rick Geiser, Rick D Johnson, Jerry Zaiden, Jerry Whelchel, Mark & Gary Weyhrich and so many more.
The fast and nimble Class 1500 unlimited buggy entries include Clyde Stacy, Robby Gordon, Dale Dondel, Chuck Hovey, Adam Pfankuch, Sam Berri, Ray Griffith, Mike Childress, Shelby Reid, Harley Letner, Garrick Freitas, Kory Halopoff, Pat Dean, TJ Flores, Justin Lofton, Todd Tuls and the list goes on.
For 2012, The Mint 400 field is now complete and the racers fortunate enough to be part of it are ready to take on the challenge of a lifetime. It will get started Thursday morning, March 22nd when 35 Trick Trucks and 50 open Class 1500 buggies get set to go head to head at the Times Trials for a shot at the coveted “Team Ford” pole award and the $1000 in bonus cash from Steve Olliges of Team Ford Lincoln that goes along with it. In a new twist this year, the Class 1100 limited displacement buggies will also have a shot at their own Times Trials that will determine their overall starting order along with a $1000 cash award for the fastest qualifier generously sponsored by Banning Motorsports and Drake Supply Company.
Contingency and tech inspection kicks off Friday, March 23rd from 8:30 AM until 7:30 PM on Fremont St. for the Fremont Street Experience. Race fans will have the chance to get up close to the race vehicles and drivers as well as check out all the awesome products on display as they weave their way down the street lined with hundreds of race related manufacturers and vendors. This spectacular event is made possible through the sponsorship of the entire Downtown Las Vegas/Fremont Street Group.
Mad Media and the Martelli brothers are coproducing the Mint 400 along with Best In The Desert. “We’ve expanded the reach of The Mint for 2012 dramatically by increasing the coverage with our TV partner FUEL TV and by partnering with Race-Dezert.com for live tracking and web coverage during the race,” said Joshua Martelli. “We’ve also just pulled the trigger on a new Mint 400 social media package that includes Facebook, Twitter, and YouTube. We will be producing a ton of new video content prior to and during the race – and distributing it through these channels to all of our fans. We’re going to elevate The Mint 400 back to being the most important motorsports event in the world, one year at a time.”
Best In The Desert official sponsors: Ford Motor Company – official truck, General Tire – official tire, Lucas – Official Oil, VP Racing Fuels – official fuel, KC HiLiTES – official light, John Deere – official UTV, American Beta – official motorcycle, Fabtech – Official Suspension, Fall Advertising, Prerunner Maniac, McKenzies, PCI Race Radios, Bullet Liner and Sportsman Cycle Sales.

The American Off-Road Racing Series…Best In The Desert!
Further information available from: www.bitd.com
email: bitd@bitd.com, phone: (702) 457-5775
Media and Marketing information for The Mint 400 available from:
Matt Martelli
Email: matt@madmedia.com.com, phone: (702) 802-8503

Media Credentials and Program Advertising information available from:
Fall Advertising
Email: mediabitd@fallads.com

SoCal Says: This looks like a great way to spend a weekend. All info and photos provided by MadMedia.