The Golden Nugget Las Vegas Named Official Host Hotel for 2013 General Tire Mint 400

LAS VEGAS – For the fifth consecutive year, the world-renowned General Tire Mint 400 has selected the Golden Nugget Las Vegas as the “Official Host Hotel” for Best in the Desert’s General Tire Mint 400. The top off-road teams in the world will compete in over twenty different classes of race vehicles at this years Mint 400, which will take place the week of March 20th and continue until March 25th, 2013 in Las Vegas, Nevada.

Started in 1967, The Mint is steeped in American lore as thousands of racers in addition to celebrities from around the world have attempted to tame the brutal Nevada desert. Contingency or tech inspection takes place each year on Fremont Street in front of the casinos in historic, downtown Las Vegas. Contingency gives the fans a chance to see the race vehicles up close and personal, as well as check out a variety of off-road related products including merchandise from their favorite teams.

“The Golden Nugget has become a home for off-roaders whenever there is a race in Las Vegas. The Mint 400 is historically connected to the Fremont area. The Golden Nugget has beautiful upscale rooms and fantastic dining. It has become a second home to me. I stay at the Golden Nugget every time I come to Las Vegas,” said Mint 400 CEO Matt Martelli.

We are excited to welcome back the General Tire Mint 400. We are looking forward to providing a great experience for all the drivers, teams and fans. Off-road racing was born in Las Vegas, particularly the Fremont area. We hope to continue partnership with the Mint 400 for years to come,” said Amy Chasey, Vice President of Marketing at Golden Nugget Hotel & Casino.

Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank, a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and the new H20 poolside lounge.

Since 2005, the Golden Nugget Las Vegas has made more than $180 million in upgrades, renovations and expansions under Landry’s Inc, introducing first-class accommodations, exquisite dining options and fun-filled entertainment venues. In late 2009, the Golden Nugget Las Vegas unveiled its newest addition, Rush Tower. This $150-million hotel tower added nearly 500 new guestrooms and suites to the property, brought Las Vegas it’s first Chart House Restaurant and introduced a beautiful new pool, the Hideout, as well as expanded the gaming.

The discount code for the Golden Nugget Hotel & Casino is “GSSMINT”

Rush Tower
Dates: Pricing:
Tuesday, March 19th – Thursday, March 21st $105.00
Friday, March 22nd – Saturday, March 23rd $165.00
Sunday, March 24th $85.00
About the Mint 400:
The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America! It was started in 1967, and is steeped in American lore, as thousands of racers as well as celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20 thousand spectators…The Mint 400 is currently the biggest off-road race in the world! Now owned by The Martelli Brothers, The Mint 400 is part of the Best in The Desert Off-Road Championship.

About Mad Media:
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.

Media Contact:
Mad Media
Matt Martelli