rice

Okay, we’ve been pretty hard on Toyota lately with their latest ad campaign. That being said, things are looking up for Toyota with their latest announcement. Travis Rice, world class snowboarder and Red Bull team rider, is now a member of Team Toyota. This team includes other snowboarders Louie Vito, Elena Hight and pro skiier Simon Dumont. It also includes pro skateboarder and switch-stance master Bob Burnquist.

We’d love to see a bunch of ads featuring all these great athletes. They absolutely kill it!

Rice has won X-Games gold and done tons of legit video parts. According to RedBull.com:
– His friends call him Trice
– He was born on October 9, 1982 in Wyoming
– His philosophy of life is you only get one chance, don’t waste it
– His favorite food is sushi or ice-cream
– His favorite music is Finnish techno

“I’m floored to join Team Toyota and collaborate on some upcoming projects. Toyota is such a rock solid organization with a seriously dependable product that is going to be an asset for my whole team,” said Rice.

Rice currently appears in the “Keep It Wild” marketing campaign for the 2014 Toyota 4Runner. The campaign centers on a series of videos featuring Rice, along with motorsports veteran Andy Bell and whitewater kayaker Rush Sturges, exploring the open space of his native Jackson Hole, Wy. Videos can be viewed on the Toyota USA YouTube channel beginning October 9, Rice’s birthday. Hopefully they’ll appear on TV too!

Rice is currently working with DC Shoes to create a snowboarding-themed Tacoma for the DC x Toyota Let’s Go Places Build Off contest. The truck will be displayed at the SEMA show in Las Vegas on November 5. To learn more, visit http://blog.dcshoes.com/us/en/snow/news/dc-x-toyota-let-s-go-places-build-off-08222013.