Truck & Jeep Fest Rolling Into Ontario
The next stop on the 4 Wheel Parts 2013 Truck & Jeep Fest road tour is the Ontario Convention Center June 8-9. This weekend event will give off-road enthusiasts an opportunity to interact with industry experts, see product demos, and purchase merchandise at factory-direct prices.
Admission is free and the Fest is expected to bring thousands of off-road enthusiasts together under one roof. It will take place in Exhibit Hall at Ontario’s Convention Center in the heart of the Inland Empire.
“People can meet manufacturers one-on-one to have their questions answered and get great deals,” says Brent Goegebuer, Transamerican Auto Parts Marketing Director. “We’ll have experts and off-road enthusiasts from our Riverside, Temecula, and Asuza 4 Wheel Parts stores there.”
Attendees get an exclusive preview of the off-road industry’s cutting-edge technology with professionally customized vehicles on display. 4×4 manufacturers also conduct demonstrations on the latest truck parts and Jeep essentials for highway use and off-road recreation.
The Truck & Jeep Fest will feature hourly gift giveaways on Saturday and Sunday. Vendors will offer deals on merchandise, parts, gear, and accessories, with more than $100,000 of inventory on site. Many of the vendors will also offer free or discounted installation and service for products purchased at the event.
On Saturday the Fest will be open from 10 a.m. to 4 p.m. and on Sunday the event will be open from 11 a.m. to 4 p.m.
4 Wheel Parts operates several Truck & Jeep Fests throughout the year on its Truck & Jeep Fest road tour, with events occurring nationwide. The Ontario event is the fourth on the 2013 schedule and future Fests are slated for Denver, Atlanta and Orlando.
David Beran is a Copywriter at 4WD.
All American Four Wheelers Organize Big Bear Trail Run to Support Troops
A group of vets known as the All American Four Wheelers have organized a trail run in Big Bear, California to support our troops and pay respects to the fallen. The Wounded Warrior Trail Run happening May 3-5 has over 30 rigs participating and includes a raffle to raise money for the Wounded Warriors Project.
“We started talking about it amongst the guys in our Jeep Wrangler forum and we thought it would be great to have a meet and greet for the veterans,” says Joe Johnson, Army Staff Sergeant and co-organizer.
The inaugural run this weekend will take on the Gold Mountain trail, Onyx summit, and Holcomb creek. A special honorary run to Pontiac Sluice/Heartbreak Ridge will pay respects to fallen Marine captain Alan Rowe. Rowe was killed nine years ago during Operation Iraqi Freedom and was posthumously promoted to major. He was a wheeling enthusiast and member of the So-Cal Broncos club.
“The overarching theme of the Big Bear Trail Run is taking care of our own,” says Johnson. He admits that the organizers didn’t expect to have the numbers involved and the Jeep forum got them sparked. “We have 40 who are interested in going and 90% have been military or are active duty.” Each branch of service will be represented with veterans from Vietnam, Operation Desert Storm, Operation Iraqi Freedom, and Operation Enduring Freedom wheeling.
“We’re going to be Jeep Wrangler heavy, but it’s for all 4x4s and we have some full-size trucks going with us as well,” says Johnson. The event is open to anyone in the 4×4 community who wants to show their support for the military and forge bonds with other Jeepers.
Teraflex and GenRight are among the companies donating items for the raffle and all proceeds collected will go to the Wounded Warriors Project. Raffle tickets are $20 and purchasers are eligible for a chance to win a 25% off gift certificate from ARB along with other prizes.
The All American Four Wheelers Facebook page is the go-to resource to learn more about upcoming events and see pictures posted of the Wounded Warrior Trail Run.
The goal is to go semi-annual, holding one trail run in May near Memorial Day and a desert run in November around Veterans Day. For those who want to join the Wrangler Forum members when they break new ground at Big Bear, meet at Hanna Flats Campground in the San Bernardino National Forest May 3-5. There are 87 camp sites and 18 first-come first-served sites at Hanna Flats.
David Beran is a Copywriter at 4WD
Alexa Brown Shares Her Appreciation for Jeeps, Off-Roading, and K&N Products
Regardless of our noble attempts to the contrary – initially, we all judge eye-catching books by their covers – it is after all a part of our basic survival hardwiring. Our acutely sensitive vision was designed to be ever vigilant for predators on the horizon and the next encouraging locale for a delicious snack. Without the ability to make snap judgments based on looks we certainly wouldn’t have evolved. Nevertheless, had we not regularly exercised the aptitude to look beneath the surface, we’d still be living in caves, and oysters on the-half shell clearly wouldn’t exist.
Misleading first impressions of model Alexa Brown may have you believe she’s a southern California beach dweller, providing an ample stream of material for shallow blonde quips. Alexa is in fact a Jersey girl with a healthy addiction to Jeeps, off-roading, and the great outdoors.
“Every weekend my father would take me up in the mountains in his 2001 Jeep Wrangler Sahara,” Alexa explains.” We’d drive up the mountains to camp and hike, crawl over some rocks, and splash through some mud while rockin’ out to Bruce Springsteen. So I’ve always wanted a Jeep of my own someday and eventually I got there.”
“A Jeep isn’t like any other car,” Alexa continues. “It’s not made to be fast or luxurious. Having a Jeep really depends on your personality. It’s for those who seek adventure and want to go to places they’ve never gone before. There is nothing that I enjoy more than being out in the great outdoors with my Jeep. I am adventurous and love animals and outdoor activities. If I could choose where I would live, I would live by the mountains. I love driving my Jeep through deep mud pits and getting it covered with mud. The best part is then driving back into town with mud flying off the tires and everybody staring at me. A muddy jeep turns more heads than a Ferrari!”
Alexa’s Jeep Rubicon in an ongoing project, as she keeps adding more aftermarket goodies every year. “I even keep a little toy Jeep inside my Jeep, which I used to play with when I was younger, because I wanted my Jeep to look like that one day.” Her latest addition towards that goal is a K&N 77 Series High-Flow Performance Air Intake, which she installed herself.
“The installation took about 45 minutes to an hour and it was actually a lot easier than I thought it would be. I have known about K&N products for about six years. Most of my friends use K&N products and they all love the results, which is why I chose K&N.”
Alexa has been modeling for Cycle City, a motorcycle store in New York, for over a year now. She has also modeled for numerous talented photographers looking to expand and advertise their own portfolios. “I have done all sorts of modeling for cars and trucks, motorcycles, fitness, and swimsuit ads, etc,” recounts Alex. “I would love to eventually get my modeling career out there and become more noticed so I could represent all sorts of different companies.”
Adding even more reason to be cautious when making verdicts based solely on erroneous outward appearance, Alexa adds with a knowing smile. “Modeling isn’t the only thing I am concerned with though, I am in my junior year of college majoring in biology, and I hope to go to Medical School after I graduate. I am not just some dumb blonde, which is what most people think. I was actually a geek in high school!”
The Jeep Wrangler is one of the most iconic off road vehicles avialable and many enthusiasts like Rebeca Olavarrieta, Alex Andrade along with Ben and Nicki Parker can certainly apreciate the oustanding off road performance.
Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.