Fox
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Fox To Sponsor Best in the Desert’s General Tire “Vegas to Reno”
In a joint announcement from Las Vegas and El Cajon, CA, Casey Folks, director of Best In The Desert, and Brian Godfrey, FOX Marketing Manager, Off Road Division, announced FOX will become the presenting sponsor of one of Best In The Desert’s most revered off-road events in North America. This legendary race will now be named The General Tire “Vegas to Reno” Presented by FOX.
“Casey and his dedicated team have been putting on the very best offroad races for years now. It makes only sense for us to align ourselves with them. The Vegas to Reno race is one of the few marquee events in off road desert racing. We are excited to see its popularity and attendance continue to grow with our support”, said Brian Godfrey, FOX Marketing Manager, Offroad Division.
For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products.
Casey Folks said, “We welcome FOX on board as the presenting sponsor of the Longest Off-Road race in the United States, the General Tire “Vegas to Reno”. He joins some of the leading brands in helping make our series the largest, entry-wise, of any long distance off-road series. FOX products are used widely by our racers to deliver superior handling.”
Best in the Desert holds 6 races annually (9 actually including the motorcycle, quad & UTV only races) attracting the leading off-road teams from around the world, including entries from Argentina, Australia, Brazil, Canada, France, Germany, Ireland, Mexico, South Africa, Uruguay, and more than 35 U.S. states.
Further information about Best in the Desert is available on their web site at http://www.bitd.com
FOX website: http://www.ridefox.com
Fox Shox Planning IPO
Did you hear the news that Fox Factory Holdings, the owner of Fox Shox, is planning an initial public offering (IPO)? That’s right, the company is planning to trade on the Nasdaq under the ticker symbol FOXF. So what does this mean for the everyday customer of Fox? Not much. The company will likely still function the same way, although you never know how the company might sacrifice long-term quality for short-term earnings. Let’s hope that doesn’t happen.
This isn’t the first “truck product” company to go public. Companies like Cooper Tire, Goodyear, Toyo and others. That being said, very few other lifted truck product accessory companies with a niche focus like Fox are public. This IPO should allow Fox to raise money and expand into new markets or new products. Are you a fan of Fox Shox? Would you invest in the company? Why or why not?
Fox Racing Shox
FOX Racing Shox has a deep heritage in off road racing and they wanted to share some of that with us during the Outdoor Demo. From huge bypass shocks on their Baja trucks to the much smaller RP23 air shocks on our bikes, FOX is about racing and developing products that stand up to those rigors. Aaron Larocque and I had the pleasure of traveling from Las Vegas, NV to Sandy Valley, CA to experience first hand what it is like to drive a desert racing buggy. The buggies were all equipped with FOX Racing shocks and ready for action.
SoCal Says: It’s no surprise the Fox Racing Shox impressed and held up to the challenge. Fox continues to put out a stellar product which is always on the cutting edge. We highly recommend these shocks on your vehicle.
Bilstein Equipped All German Auto Finishes 1ST Overall at SCORE San Felipe 250
Armin Schwarz and Martin Christensen powered their way past the entire field to take a commanding first overall at the SCORE San Felipe 250. Known for the extreme roughness, the San Felipe 250 race features some of the most treacherous suspension killing terrain in any off-road racing course.
The All German Auto race car featured Bilstein’s massive Black Hawks® on the rear of their Class 1 race car, and prototype “Big 60’s” up front. Bilstein shocks provide superior performance characteristics and are designed and manufactured for most cars, trucks and SUVs.More