Ever wanted to own a vehicle you can make a statement in? How about BIG? How about BAD? How about affordable and you can still have money to cruise around in at this point? This one is for YOU! One of a kind and “Awesome design.”
The 2011 SEMA show was Pete Gutierrez’s second time showing a custom vehicle, although he has been into customizing for over 20 years. “Every vehicle I’ve ever owned I’ve customized it, but this truck by far is the wildest.”
Gutierrez’s day job is running a manufacturing company, but it’s his passion for customizing that’s on full display at SEMA. His 2005 Ford Excursion 4×4, pearl white paint and black skull detail, is Gutierrez’s sixth project vehicle and it leaves little doubt which NFL team he sides with. “I’m an avid Oakland Raider football fan and my kids always wanted a lifted truck, so I put the two together. It is a Raider theme throughout, featuring custom graphics painted in and outside the truck and a fully custom stereo.”
When he isn’t showing his truck, he attends countless charitable events, as well as attending all the Raider home games. “When they play away, I do sport bars, and show my vehicle for different Booster Clubs up and down the coast,” adds Gutierrez. Gutierrez shows his truck and other vehicles with Show Car Inc. This is an automotive marketing company that specializes in placing vehicles for promotional uses such as, music videos, promotional events, and for some of the world’s largest automotive conventions.
Gutierrez vehicles have collectively won over 200 first place trophies, in September of 2008 he was featured in Truckin Magazine. He has also been in a number of music videos. “We just did a music video with Snoop Dogg and Wiz Khalifa,” says Gutierrez. The two outstanding features on his Excursion that make Gutierrez particularly proud are suspension and the one of a kind paint job. “The suspension is completely fabricated, no bolt-on crap,” says Gutierrez.
It’s that attention to detail that brought Gutierrez to K&N. “They are well known for being the best, so I went with them. I’d like to thank Steve Burkett, K&N, and all my sponsors,” continues Gutierrez. “I’ll make some more modifications on the truck and I’ll come out even tougher next year.”
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SoCal SAYS: As big-time Charger fans, it hurts us to post this article. Notwithstanding the terrible Raider promotion on this lifted truck, it’s actually pretty sick. We love the huge front-end, big suspension lift, and all the custom items. It’s also nice to see K&N sponsoring big trucks at SEMA. Another win for K&N. Now, if only we could get Gutierrez to switch his loyalty to the San Diego Chargers. Any ideas?