There are some rumblings in the tire community suggesting that Nitto may be expanding to Latin America. In a recent article from tirebusiness.com, the company said, “The product, it’s out there. It shows up and it’s not an officially authorized product, so we were missing out on a huge opportunity. Definitely there is excitement. We definitely have enthusiasts there. There is demand, so it would be foolish of us not to follow that call.” That’s pretty amazing that the market demand is so big that Nitto tires are showing up without the company distributing to the region.
Could you imagine having a lifted truck in the backwoods or the coastlines of Brazil? What about on the red sand in Chile? Latin America would be a great market for lifted trucks because of their focus on an outdoor lifestyle. The markets small, but who knows what will happen. Nitto plans to start shipping tires beginning March 1, focusing first on Brazil and Chile then Paraguay. You go Nitto!