Did you hear the news that Fox Factory Holdings, the owner of Fox Shox, is planning an initial public offering (IPO)? That’s right, the company is planning to trade on the Nasdaq under the ticker symbol FOXF. So what does this mean for the everyday customer of Fox? Not much. The company will likely still function the same way, although you never know how the company might sacrifice long-term quality for short-term earnings. Let’s hope that doesn’t happen.
This isn’t the first “truck product” company to go public. Companies like Cooper Tire, Goodyear, Toyo and others. That being said, very few other lifted truck product accessory companies with a niche focus like Fox are public. This IPO should allow Fox to raise money and expand into new markets or new products. Are you a fan of Fox Shox? Would you invest in the company? Why or why not?