Canadians Love Big Trucks

If you watched that video, that is a big truck from Ontario, Canada. Sure, it may not have SoCal style, but props for how huge the truck is! If you still aren’t convinced that Canadians love big trucks, check out this article from The Globe and Mail. Canadians Like Little Cars, But They Really Love Big Trucks.

The article highlights a rancher in Saskatchewan who recently spent $60,000 on a big Duramax diesel truck. It also talks about the $30,000 – $40,000 Ford and Dodge trucks used by Canadians to haul snowmobiles, hunt in the snow, and pull boats. Apparently there are hundreds of thousands of Canadians every year who buy big trucks. What’s surprising to us is how Canadians love U.S. truck manufacturers, while shunning Toyota and Nissan. The big 3 U.S. truck manufacturers have 93% market share in Canada. I guess it makes sense since the Tundra, albeit solid, doesn’t really compare to a big F250 or 2500.

We’d love to see more aftermarket truck companies come out of Canada. Why isn’t there a Canadian suspension lift company? With tons of open terrain, Canada is a prime market for lifted trucks.