TOYO TIRES RENEWS UFC SPONSORSHIP FOR 2013

Toyo Tire U.S.A. Corp. and the Ultimate Fighting Championship (UFC) have announced an extension on their partnership through 2013. The agreement marks the sixth year that Toyo Tires will sponsor the fastest growing sports organization in the world. The partnership provides Toyo Tires with exposure across UFC’s unrivaled platforms and includes an extended presence inside the Octagon during live events, which are broadcast to more than 800 million households worldwide.

“The UFC continues to be an incredible success story and has proven to be an outstanding marketing partner for Toyo Tires through the years,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “The UFC provides a worldwide marketing platform for Toyo Tires that has no seasonality and one of the largest, most socially-engaged fan bases in the world. We look forward to continued growth as we embark on another exciting year with the UFC and our mutual fans.”

“We are proud of the strong partnership that we have built with Toyo Tires since 2007 and we look forward to the continued growth of our relationship,” said Michael Mossholder, Vice President of Global Marketing Partnerships for UFC. “Both brands are driven to perform and show desire to excel in everything we do. We always look to partner with premium brands and category leaders.”

The partnership includes an expanded presence for Toyo Tires across UFC’s partner networks, FUEL TV and FX, as well as pay-per-view broadcasts. Toyo Tires will have fully integrated campaigns and digitally driven national promotions on UFC.com that include digital banners, video features and home page takeovers. UFC.com averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access.

Toyo Tires will also continue to reach UFC fans through experiential marketing activities such as having a presence at UFC tailgate parties and autograph signings. The Toyo Tires 80-foot big rig display continues to be hit at UFC tailgates where a wide variety of custom vehicles are on display to show off the applications for the full line of Toyo Tires products. The big rig display is expected to make several appearances during 2013 including UFC Fan Expo and Fight Week, scheduled for July.

Toyo Tires also leverages its relationship with the UFC through athlete autograph signings and meet and greets with fans. The Toyo Tires booth at the 2012 SEMA Show featured three days of autograph signings and appearances by over 10 UFC superstars. UFC athletes affiliated with Toyo Tires include bantamweight champion Dominick Cruz, middleweight Mark Munoz and lightweight Anthony Pettis.

UFC is the premier mixed martial arts organization worldwide, producing more than 30 live events annually to 145 countries and territories in 28 different languages. Financial terms of the agreement will not be released.

SoCalTrucks.com is excited to see Toyo renewing its partnership with UFC and continuing to build the sport. So many manufacturers of tires, wheels, lifts and other aftermarket components for lifted trucks don’t support the activities of those who own big trucks. Things like snowboarding, surfing, motocross, UFC, and wakeboarding. It’s great to see Toyo stepping up and writing a check. Well done.

About Toyo Tires

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 65 years.

The company offers a complete selection of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks, and SUVs as well as commercial trucks. Popular consumer product lines include the ultra-high performance Proxes tires, Open Country tires for light trucks and SUVs, Versado tires for luxury passenger cars, and the value line of Extensa passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia.

Learn more at www.toyotires.com and connect with the community at Facebook, Twitter and Google+.

About the Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.