SEMA Booth – Toyo Tires

In our second “booth” review of the week, we look at Toyo Tires. Before we get to the trucks, we want to talk about something else. Toyo understands that most lifted truck owners ride dirt bikes, eat fast food, and watch UFC fights. Therefore, they are stepping up and bringing some of the fighters they sponsor to SEMA. Pure genius. It’s nice to see a big tire company like Toyo gets it. Toyo’s booth will include appearances by MMA fighters Brandon “The Truth” Vera, Miesha “Take-Down” Tate, Chad “Money” Mendes and Anthony “Showtime” Pettis. The first 100 people in line to meet Mr. Pettis will receive a special Toyo Tires/Showtime Pettis t-shirt by FORM Athletics. Attendees will have the chance to take pictures with the fighters, and then download those free pictures almost immediately to share them with their friends.

Toyo is only bringing one lifted truck, which is this F150 Raptor by Street Concepts. Even though we hate the fender flares, everything else is sick. It has a big lift, snow-camo wrap, 20″ Toyo Open Country tires, and a differentiated light set-up. Nice work.

Toyo is also bringing the Durango they will be giving away, which can be viewed in this previous SoCalTrucks.com article: http://socal.techmonster.co/2011/09/toyo-ultimate-ride-sweepstakes/

SoCal SAYS: We give Toyo a “B-” grade for their lifted trucks at SEMA. The first truck their bringing is very unique, but their only bringing one lifted truck. This is from a company who’s Open Country tire dominates the market. Still, probably worth stopping by since they have a lifted truck and MMA athletes…a deadly combination.